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Rewards — or Prämien — are the prizes your customers work toward as they accumulate loyalty points. Where coupons can be pushed to any customer at any time, rewards are earned: a customer must collect enough points before the redemption option becomes available to them. This distinction makes rewards a powerful motivator for repeat visits and higher basket sizes, because every transaction brings the customer one step closer to something they genuinely want.

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How Reward Redemption Works

When a customer’s points balance reaches the threshold you set for a reward, the reward tile in the app becomes active and tappable. The customer taps Redeem, confirms the action, and their points are deducted. If the reward is linked to a coupon code, that code is surfaced immediately for use at your point of sale or online checkout.
Redemption events appear in Analytics → Reward Redemptions so you can track which prizes drive the most engagement and plan your reward catalogue accordingly.

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Creating a Reward

1

Open the Rewards catalogue

In your Pocketshop dashboard, navigate to Loyalty → Rewards and select New Reward.
2

Name and describe the reward

Write a short, appealing name (e.g. “Free Coffee”) and a description that sets expectations clearly (e.g. “One free hot drink of your choice, any size”). Good copy here directly affects redemption intent.
3

Set the points cost

Enter the number of points required to redeem the reward. Calibrate this against your earning ratio — a reward that takes six to eight average visits to reach keeps customers engaged without feeling unattainable.
4

Upload an image

Add a high-quality image of the reward. Visual rewards outperform text-only listings. Use a clean product shot or lifestyle image that reflects your brand.
5

Choose the reward type

Select whether the reward is a physical good, a voucher, an experience, or a coupon-code-linked offer. See the types section below for guidance on each.
6

Link a coupon code (optional)

If your POS needs a code to process the redemption, enter it in the Coupon Code field. The code will be revealed to the customer at the moment of redemption.
7

Set audience restrictions (optional)

Apply segment filters to control which customers can see and redeem this reward. Leave unrestricted to make it available to all users.
8

Publish

Toggle the reward to Active and save. It will appear immediately in the app for eligible customers.

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Types of Rewards

Physical Goods

Tangible products you ship or hand over in-store — branded merchandise, product samples, or a free item from your range. Use segment targeting to limit availability to specific customer groups when supply is finite.

Vouchers

Monetary or percentage-off vouchers redeemable against a future purchase. Pair with a coupon code so your POS can validate the discount automatically. Ideal for driving the next transaction immediately after a redemption.

Experiences

Events, workshops, early access, or VIP invitations. These high-perceived-value rewards build emotional connection beyond transactional loyalty. Restrict to a specific customer segment to maintain exclusivity.

Coupon-Code Rewards

Rewards that reveal a specific POS or online coupon code at redemption. The code is hidden until the customer completes the redemption flow, creating a clean handoff to your checkout system without any manual staff intervention.

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POS Integration via Coupon Codes

Linking a reward to a coupon code creates a seamless redemption loop between the app and your point of sale. Here is how the flow works:
  1. The customer taps Redeem in the app.
  2. Pocketshop deducts the points, marks the reward as redeemed, and reveals the coupon code.
  3. The customer presents the code to your staff or enters it at online checkout.
  4. Your POS applies the corresponding discount or fulfils the item.
No staff training is required beyond knowing to accept the app-displayed code as a valid voucher. For online stores, add the code to your checkout’s promotional code field as you would any other discount code.
Each coupon code attached to a reward is single-use per customer. If you share the same code across multiple rewards or coupons, ensure your POS or e-commerce platform can handle the expected redemption volume before publishing.

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Segment Targeting

Restrict reward visibility to ensure only the intended audience can redeem each prize. Common use cases:
Create a dedicated VIP-only reward tier with prizes unavailable to the general customer base. Exclusivity is a powerful loyalty driver — customers who know there are rewards they cannot yet access will actively work toward the spending level required to unlock them.