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Pocketshop CRM is a white-label mobile app platform built for small and medium-sized businesses that want to digitise customer loyalty without the complexity of enterprise software. It gives you a fully branded app on Android, iOS, and web — and a mobile-optimised CRM dashboard to manage every aspect of customer engagement from a single place. No IT team, no months-long rollout, and no coding required.

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What Pocketshop CRM Solves

Running a loyalty programme on paper stamp cards or spreadsheets means lost data, manual effort, and no insight into customer behaviour. Pocketshop replaces that with a connected digital system built around four core business outcomes.

New Customer Acquisition

Attract first-time visitors with referral incentives, welcome bonuses, and scratch-to-reveal coupons that create an immediate reason to engage.

Sustainable Retention

Keep existing customers active with points programmes, stamp cards, tier rewards, and personalised campaigns triggered by their behaviour.

Revenue Growth

Drive higher basket sizes and visit frequency through targeted promotions, gamified offers, and omnichannel messaging across push, RCS, WhatsApp, and SMS.

Time Savings via Automation

Automate campaign scheduling, audience segmentation, and content publishing so your team spends less time on admin and more time serving customers.

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Platform Feature Categories

Pocketshop CRM is organised into six feature areas. Together they cover every touchpoint in the customer lifecycle.
Set up points-based loyalty, stamp card programmes, and multi-tier reward levels. Define your own points-to-currency ratio, daily earning limits, and welcome bonuses. Customers collect and redeem rewards directly in their branded app.
Create digital coupons with scratch-to-reveal mechanics that make redemption feel like a game. Set validity windows, usage limits, and target specific customer segments to maximise conversion.
Publish news articles, event listings with GPS check-in and rewards, and location pages with geofencing and Click & Collect. Schedule content in advance and target it to specific audience segments.
Go beyond standard loyalty with interactive features — scratch cards, event check-in rewards, and tier milestone celebrations — that turn everyday purchases into memorable moments.
Understand your customer base with RFM (Recency, Frequency, Monetary) analysis and behavioural segmentation. Track campaign performance, monitor engagement trends, and make data-driven decisions without needing a data team.
Manage customer profiles, assign roles and permissions to staff members, review the full change history of all CRM content, and integrate with Shopify, WooCommerce, POS systems, and AI tools.

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Who Pocketshop CRM Is For

Pocketshop is designed for owner-operated and growing businesses across many sectors. You don’t need technical expertise — just a clear picture of your customer relationship goals.
  • Bakeries and cafés — reward regulars with stamp cards and push daily specials via targeted notifications
  • Restaurants and food service — run event-based promotions, manage Click & Collect, and segment by visit frequency
  • Retail shops and boutiques — integrate with Shopify or WooCommerce, issue digital coupons, and track customer spend
  • Service providers — build appointment-linked loyalty, send appointment reminders via WhatsApp or SMS, and grow a review base
If you manage multiple locations or brands, Pocketshop supports multi-brand and multi-app management through Client IDs, so one CRM account can oversee all your businesses.

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Key Differentiators

No IT Team Required

The CRM is fully self-service and mobile-optimised. Any staff member can manage content, campaigns, and customer data from a phone or tablet browser — no developer needed.

Fully White-Label

Your app carries your brand: your logo, your colours, your name in the app stores. Customers see your business, not Pocketshop.

Live in Days, Not Months

Onboarding is fast by design. Most businesses go from demo to a live app within a few business days, with a dedicated specialist guiding the setup.

Mobile-Optimised CRM

The CRM dashboard works on any device in any modern browser. Approve a campaign, check analytics, or update a coupon from your phone between appointments.

Full Change History

Every edit to every piece of content is logged with a timestamp and the user who made it. You always have a clear audit trail.

Omnichannel by Default

Reach your customers where they are — in-app push, RCS, WhatsApp, SMS, and web — all managed from one campaign builder.

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Explore the Documentation

Quickstart Guide

Follow the four-step setup process to configure your app and launch your first campaign.

CRM Dashboard Overview

Learn how to navigate the CRM and understand what each section controls.

Loyalty Programme

Configure points, stamp cards, and tier rewards for your customers.

Campaigns & Messaging

Build and send targeted campaigns across push, RCS, WhatsApp, and SMS.