Use AI to Manage Campaigns and Loyalty in Pocketshop

Pocketshop brings AI into your loyalty and marketing workflow so you can move faster, communicate more personally, and automate tasks that would otherwise take hours. Whether you want to draft a campaign in seconds, answer customer questions around the clock inside your app, or let an AI assistant manage your entire loyalty programme through natural-language prompts, Pocketshop’s AI integrations give you the tools to do it.

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AI Tools at a Glance

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Built-in Campaign AI Prompt

You don’t need to connect any external tool to start using AI in Pocketshop. The Campaign AI Prompt is built directly into the CRM and is available to all users from day one. To use it, open Campaigns → New Campaign and click the Generate with AI button. Type a plain-text description of the campaign you want — for example, “A re-engagement offer for customers who haven’t visited in 60 days, with a 10% discount” — and the AI will generate a ready-to-edit campaign including a subject line, message body, and a suggested audience segment. The Campaign AI Prompt is the quickest way to experience the value of AI in your marketing workflow without any configuration or external accounts.

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Google Gemini via MCP

Pocketshop supports Google Gemini through the standardised Model Context Protocol (MCP). MCP is an open protocol that allows AI assistants to securely read and act on data held in connected business tools — in this case, your live Pocketshop data. Once the MCP connection is active, Gemini can:

• Query your customer segments and loyalty programme data
• Create and update push notification campaigns
• Adjust loyalty tiers, point rules, and reward definitions
• Summarise campaign performance and suggest next actions

All of this happens through natural-language prompts inside Gemini — you describe what you want to do, and Gemini executes it via the MCP server without you needing to navigate the CRM manually. This integration is particularly well-suited to teams already working within Google Workspace (Docs, Sheets, Gmail), since Gemini can pull context from your existing Google files alongside your Pocketshop data in a single conversation.

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OpenAI (ChatGPT)

The OpenAI integration connects Pocketshop to ChatGPT so you can manage campaigns and analyse customer data through your OpenAI account. Use it to generate push notification copy, craft email subject lines, build segment-specific messaging at scale, or ask plain-language questions about your customer base. The integration surfaces your Pocketshop campaign and customer data directly inside the ChatGPT interface, so you always have the right context when writing or analysing.

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Dialogflow In-App Chatbot

Dialogflow (by Google) powers a fully functional AI chatbot that lives inside your customer-facing app. Your customers can open the chat widget at any time and ask questions about your loyalty programme, current promotions, store hours, or any topic you configure — and receive instant, accurate answers without waiting for a staff member to respond. Because Dialogflow is integrated with your Pocketshop loyalty data, it can also give personalised responses — for example, telling a customer exactly how many points they have, what reward they’re closest to, or when their next tier upgrade will trigger. This 24/7 availability reduces the volume of inbound enquiries your team needs to handle and creates a more self-sufficient, higher-quality experience for your customers.

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Fonio AI Telephony

Fonio extends your customer communication beyond the app with AI-powered telephone outreach. Connect Fonio to Pocketshop to trigger automated outbound calls for use cases such as:

• Appointment booking: Fonio calls customers from a designated segment and handles the scheduling conversation from start to finish, writing confirmed appointments back to your system.
• Reactivation calls: Reach lapsed customers personally with a conversational AI call offering a specific incentive to return.
• Event reminders: Automatically call customers the day before a loyalty event, promotion deadline, or appointment.

Fonio handles the call flow naturally, responds to customer replies, and escalates to a human agent when needed — combining the scale of automation with the warmth of a real conversation.