How Push Notifications Work in Pocketshop
Push notifications in Pocketshop are not standalone messages — they are an action within a campaign. You define when a notification fires (the trigger), who receives it (the segment), and what it says (the message action with push enabled). This means every push notification you send benefits from the same targeting, scheduling, and analytics infrastructure as the rest of your campaigns. When a campaign fires, Pocketshop delivers the push notification directly to the customer’s device via the Pocketshop mobile app. Customers must have notifications enabled, which they opt into when they first install the app.Personalisation
Generic broadcast messages underperform. Pocketshop lets you tailor every push notification using two layers of personalisation: Segment-based targeting ensures the notification only reaches customers who meet your defined criteria — members with more than 500 points, customers in a specific city, or users who have not visited in 30 days. Message placeholders insert customer-specific data directly into the notification text at send time:
Combining segment targeting with personalised copy — for example, “Hi
{{user.name}}, your exclusive coupon expires tomorrow!” — significantly increases open and redemption rates compared to generic messages.
Create a Push Notification Campaign
1
Navigate to Campaigns
Open the Campaigns section in the Pocketshop CRM and click New Campaign.
2
Name and configure the trigger
Give the campaign a descriptive name. Select your trigger — for example, a Date trigger for a scheduled promotion, or an Attribute trigger for a loyalty milestone notification.
3
Define your target segment
Choose the customer segment this notification should reach. Narrow segments with relevant conditions outperform broad “all customers” sends.
4
Add a Message action with push enabled
Add a Message action to the campaign. Enable the push notification delivery channel. Write your notification title and body text, inserting placeholders where appropriate.
5
Preview and test
Use Test campaign to send the notification to your admin device. Verify that placeholders resolve correctly and the message looks right on the lock screen.
6
Activate the campaign
Set the campaign to Active. The push notification will fire automatically whenever the trigger condition is met.
Use Cases
New Coupon Available
Notify customers the moment a new coupon is added to their wallet. Include the coupon name and expiry date to create urgency and drive immediate in-store or online redemption.
Event Reminder
Send a timely reminder before a loyalty event, flash sale, or in-store experience. Use a Date trigger set to fire one day or a few hours before the event starts.
Loyalty Milestone Reached
Congratulate customers when they cross a points threshold — for example, reaching 500 points. Celebrate the achievement and prompt them to visit your store to redeem their reward.
Reactivation Nudge
Re-engage customers who have not interacted in 30 or more days. Pair a warm message with a bonus points offer or expiring coupon to give them a compelling reason to return.
Analytics
Track the performance of every push notification campaign from the campaign detail view.
Monitor open rates over time — a declining trend often signals notification fatigue, which is a prompt to review your send frequency and relevance.
Push notifications are one channel in Pocketshop’s multi-channel messaging suite. For richer content, combine push with RCS (images, buttons, carousels on Android) or WhatsApp for conversational follow-ups. A single campaign can include multiple message actions across channels so you reach customers wherever they are most responsive.