Skip to main content
The News Feed is your direct line to customers inside the app. Use it to share product launches, time-limited promotions, company announcements, event previews, or internal updates with employees — all from a single publishing tool. Posts support images and rich text, can be targeted to specific customer segments, and can be scheduled in advance so your content goes live at exactly the right moment, even while you are away from the desk.

​
What You Can Publish

The News Feed supports a wide range of content types. Match the format and tone to the goal of each post:

​
Scheduling Posts with Content Filters

Use the Available from and Available until fields to schedule news posts so they go live and expire automatically — no manual intervention required.
  • Available from — set this to the moment you want the post to appear in the feed. Customers will not see it before this time.
  • Available until — set this to remove the post automatically after the campaign ends. This prevents outdated promotions or expired offers from staying visible beyond their intended window.
Scheduled posts can be created weeks in advance, making it straightforward to plan editorial calendars around seasonal peaks, product release dates, or recurring campaigns.
When the Active toggle is switched on for a post that has no scheduling window set, the post goes live immediately. If you are preparing content ahead of time and are not ready to publish, leave Active off until you are ready — or set an Available from date to have the post activate automatically at the right time.

​
Targeting Posts with Segments

Assign one or more Segments to a news post to restrict it to a specific customer group. Customers outside the assigned segment will not see the post in their feed at all. This lets you personalise the feed without creating separate apps or content libraries:
  • Send a loyalty-member-only offer exclusively to your top-tier segment
  • Share a reactivation promotion only with customers who have not visited in 90 days
  • Publish employee news to a staff segment, keeping it completely invisible to regular customers
Leave the segment field empty to publish a post to all users.

​
Combining News Posts with Push Notifications

A news post sits in the feed waiting to be discovered — but pairing it with a push notification delivers it actively to every opted-in customer’s lock screen. Use push to announce that a new post is live; customers tap through directly to the feed entry.
Write the push notification as a teaser rather than a summary. Reveal just enough to create curiosity — “Something new just dropped. Open the app to find out.” — and let the full news post deliver the detail. This approach increases both open rates and time spent in the app.

​
Publishing a News Post

1

Open the News Feed module

Navigate to Content → News in your Pocketshop dashboard and click New post.
2

Write a compelling headline and body

Enter a clear, attention-grabbing title and write the full post content in the body editor. Use formatting to break up long text and keep the post scannable.
3

Upload an image

Add a high-quality image that reinforces the message — product shots, event visuals, or branded campaign graphics all work well. Posts with images consistently outperform text-only entries in feed engagement.
4

Assign a segment (optional)

If this post is intended for a specific audience, select the appropriate Segment(s). Leave blank to reach all users.
5

Schedule the post (optional)

Set Available from and/or Available until to control exactly when the post appears and disappears from the feed. For an immediate publish, leave these fields empty and proceed to the next step.
6

Toggle Active on and save

Switch Active to on and save the post. If no scheduling window was set, the post is now live in the feed. If a window was set, it will activate automatically at the defined start time.
7

Send a push notification (recommended)

Create and send a push notification that references the post to drive immediate awareness. Link the notification directly to the post for a seamless tap-through experience.

​
Use Cases

Product Launch

Announce a new product or collection the moment it goes on sale. Include hero imagery, key selling points, and a direct link to the Shop module so customers can buy immediately from the post.

Seasonal Promotion

Schedule promotional posts weeks in advance to coincide with seasonal peaks — Black Friday, Christmas, summer sales. Set an Available until date so the post retires automatically when the offer ends.

Event Announcement

Build anticipation for an upcoming event with a dedicated news post. Include the date, location, and a teaser of what to expect, then link to the full Events module entry for check-in and ticketing.

Employee Update

Keep internal communications contained by targeting posts at a staff segment. Share team news, policy changes, or shift reminders without them ever appearing in a customer’s feed.